Linguistic Expression of the Social Stratification of Chinese Urban Society

Volgograd State Socio-Pedagogical University, Intercultural Communication and Translation Department, Lenin Avenue, 27, 400066 Volgograd, Russia

^* Corresponding author: bakev@yandex.ru

Abstract

The purpose of the article is to consider newly-emerging Chinese nominations of social groups, largely reflecting the development trends of modern Chinese urban society. The investigation is done from the perspective of urban communication studies. The social structure of the modern Chinese urban space is a self-developing system, the transformation processes of which are determined by many social and economic factors. Consequently, the dynamic social modernization of Chinese megacities is undoubtedly reflected in the vocabulary, the most susceptible to any changes in the life of society. This is manifested in a significant expansion of the semantic class of words associated with social stratification. The material for this study was neologisms, which denote social groups differentiated according to their life style. As a result, recent appearance of a large number of such neologisms in Chinese speaks about the dynamics of changes in modern Chinese urban society, about diversifying the lifestyles of citizens. All of the neologisms under consideration, having first emerged in the Internet, became widespread in Chinese society due to their active use of the media, which are the first to respond to changes in the development of society, contribute to the assessment of the surrounding reality, introduce new concepts and names of phenomena into a wide circulation. The new nominations of social groups are distinguished on the basis of the life-style criterion reflect transformations in the lifestyle of modern citizens, based on changes not only in socio-economic conditions, but also in mentality, as well as value orientations. The study of these lexical units allows us to trace the influence of the processes of globalization, modernization and urbanization on modern Chinese urban society, to identify the main trends in its development.