Scientific and Practical Justification of Designing School Uniform

¹ K.G. Razumovsky Moscow State University of technologies and management (the First Cossack University), Department of Design and Applied Arts, Moscow, Russia
² Ufa State Petroleum Technological University, Department «Project Management and Business Economics», Ufa, Russia

^* Corresponding author: s-svetlana-07@mail.ru

Abstract

The article defines the need for comprehensive research on the justification and development of requirements for this type of product on the part of both today’s consumer and production. As a result of such studies, it is necessary to establish indicators for a comprehensive assessment of school uniform providing a high level of its quality, as well as physiological and psychological comfort to the consumer. The study analyzes the opinions of customers and the product range in retail outlets in Moscow that specialize in sales of school uniforms. It was found that 40% of respondents had serious difficulties in purchasing school uniform kits. It is especially difficult to choose clothes for thin, low stature, and stout children having a body constitution significantly differing from the typical standard. Besides, the fabric properties and model designs do not fully meet the requirements of consumers. The information collected during the research has shown the presence of unsatisfied demand of a large group of consumers of school uniforms and indicated the need for additional research to take into account physiological, hygienic, psychological, ergonomic, aesthetic, and anthropological factors, as well as ensuring the quality of fabrics, and implementing image of school children when creating a school costume.