SHS Web Conf.
Volume 83, 2020Current Problems of the Corporate Sector 2020
|Number of page(s)||5|
|Section||Economics, Management and Finance|
|Published online||30 October 2020|
Strategic planning for creative enterprises
University of Economics in Bratislava, Faculty of business management, Department of Business Economy, Dolnozemská cesta 1/b, 852 35 Bratislava, Slovak Republic
* Corresponding author: firstname.lastname@example.org
Strategic Vision and a clear definition of Business Success are vital elements of strategic planning for all creative businesses and cultural enterprises. A Vision sets out the aspirations for the future of a creative business or cultural enterprise. This Strategic Vision is the ‘dream’ of the future, a picture painted in words, which is intended to inspire people by appealing to the heart as well as the head. One of the leader’s main functions is to inspire people towards a vision. This is ‘Inspirational Leadership’. A Strategic Vision must be a Shared Vision, embraced by everyone in the business or organisation - not only the leader, the senior management team and key staff.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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