SHS Web Conf.
Volume 91, 2021Innovative Economic Symposium 2020 – Stable Development in Unstable World (IES2020)
|Number of page(s)||7|
|Section||Stable Development in Unstable World|
|Published online||14 January 2021|
Project-based Learning Approach to Marketing Competencies Development
VŠTE, Faculty of Corporate Strategy, Department of Tourism and Marketing, České Budějovice, Czech Republic
* Corresponding author: firstname.lastname@example.org
Due to the requirements for matching the needs of employers with the job applicants’ skills, companies increasingly tend to use a key competency-based approach to select new marketers. The aim of this paper is to determine if the project-based learning method has helped developing economic university students’ key competencies that are essential in the marketing related jobs. For testing and developing such key competencies, the method of project-based learning have been implemented into the Marketing communication course at the Faculty of Economics, University of South Bohemia in Czech Republic. Results show that innovated course had a positive effect especially on the development of abilities to work effectively in team, assessing and analysing information or work independently.
Key words: project-based learning / marketing competencies / key competencies / development / pedagogy
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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