Contemporary tendencies in higher education – application of artificial intelligence

South-West University “Neofit Rilski”, Faculty of Law and Histiry, Departament of Civil law, sq.”Georgi Izmirliev – Makedoncheto” 1, 2700, Blagoevgrad, Bulgaria

^* Corresponding author: raiailieva@abv.bg

Abstract

In the 21st century, artificial intelligence has undergone unprecedented development as a result of advances in computing power, the ability to accumulate, store and access vast amounts of data, as well as from a deeper theoretical understanding. This brings huge benefits to education, business and industry, where fundamental changes in attitudes, patterns of learning and the use of artificial intelligence to anticipate, monitor and manage risk in the dynamics of globalization and automation are observed. This article aims to explore the possibility of current trends in the development of digital technologies and globalization. The subject of the study is whether universities work in good coordination in order to be adequately prepared for the inevitable changes in society and the economy. Research methods that are used are general and specific, namely: normative, systematic, comparative analysis, induction and deduction The main task is to encourage universities to continue with their adaptation and development of their online distance learning systems, greater individualization of students’ academic development, rapid exchange and application of good practices in the processes of education, management and research.