| Issue |
SHS Web Conf.
Volume 120, 2021
Sixth International Scientific Conference “BUSINESS AND REGIONAL DEVELOPMENT”
|
|
|---|---|---|
| Article Number | 03008 | |
| Number of page(s) | 10 | |
| Section | Competitiveness and Sustainable Development of Agriculture | |
| DOI | https://doi.org/10.1051/shsconf/202112003008 | |
| Published online | 24 August 2021 | |
Competitive Advantages of the Bulgarian Wine Sector
Univerity of Plovdiv ‘Paisii Hilendarski’, Faculty of Economics and Social Science, 4000 Plovdiv, Bulgaria
* Corresponding author: gergana_dim@uni-plovdiv.bg
The wine industry is traditional sector in the Bulgarian economy. However, at the end of the XX century it faced various challenges. Later, it has started to restore and has developed in number of areas. Nowadays it has new characteristics, based on its strengths and weaknesses. Thus, the purpose of the current study is to identify the competitive advantages of the wine sector in Bulgaria. The object of the research are Bulgarian wine producers, who are small and middle size enterprises (SMEs). The focus of the study is a selection of indicators, which contribute for the identification of their competitive advantages. The data used is of own survey, performed among Bulgarian wine producers. The results show that the main advantages are targeted at qualitative wines from authentic local sorts. This justifies the obligatory direction for differentiation and validation of the Bulgarian wine producers by promoting the wines of local varieties and establishing the identity of the wine regions.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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