SHS Web Conf.
Volume 135, 2022International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)
|Number of page(s)||10|
|Section||Stabilization and Development of SMEs in Rural Areas|
|Published online||10 February 2022|
Difficulties and Challenges of Strategic Management of Start-up Enterprises in the New Era
School of Economics and Management, Lanzhou University of Technology, Lanzhou, Gansu Province, 730050, China
* Corresponding author: email@example.com
Strategic management is a shortto long-term development plan concerning the goals of an enterprise. Formulating appropriate strategic management is of great and far-reaching significance for the current development and sustainable development of the enterprise There is no doubt that the formulation of strategic management is very important. In the new era, under the condition of rapid economic development, the way enterprises formulate strategies and the development of strategic formulation have very important research value. This paper thus examines the characteristics of strategic management and the process of strategic management, the current situation of the development of entrepreneurial enterprises in the new era, and then uses quantitative analysis to analyse the impact of the Midea group on the strategic management of enterprises, puts forward several issues and decisive factors that should be considered for strategic management, and puts forward important implications for the strategic management of entrepreneurial enterprises.
Key words: strategic management / development planning / social responsibility / entrepreneurial enterprises / the new era
© The Authors, published by EDP Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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