| Issue |
SHS Web Conf.
Volume 148, 2022
The 2nd International Conference on Public Relations and Social Sciences (ICPRSS 2022)
|
|
|---|---|---|
| Article Number | 03009 | |
| Number of page(s) | 5 | |
| Section | Public Relations and Gender Equality Analysis | |
| DOI | https://doi.org/10.1051/shsconf/202214803009 | |
| Published online | 31 October 2022 | |
Public Relations between British Museum and Chinese Audience
Compare the Layout and Content of the Homepage of the British Museum in Chinese and English
School of Archaeology at Jilin University
In the era of new media, the external publicity of museums should also actively use new media thinking and new media tools. Web pages are one of the main new media tools for external publicity of museums today, or they can be called the “facade on the Internet” of museums. This paper attempts to understand the public relations between the British Museum and Chinese audiences through the comparison of the layout and content of the British Museum’s Chinese and English homepage, including the perfection of its communication information, the frequency of maintaining the website, the aesthetics of the layout design, etc., in order to get a glimpse of the attitude of the British Museum towards Chinese audiences.
© The Authors, published by EDP Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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