Open Access
Issue |
SHS Web Conf.
Volume 148, 2022
The 2nd International Conference on Public Relations and Social Sciences (ICPRSS 2022)
|
|
---|---|---|
Article Number | 03058 | |
Number of page(s) | 5 | |
Section | Public Relations and Gender Equality Analysis | |
DOI | https://doi.org/10.1051/shsconf/202214803058 | |
Published online | 31 October 2022 |
- Aizemberg, L., Roboredo, M.C., Ramos, T.G., de Mello, J.C.C.S., Meza, L.A. and Alves, A.M., 2014. Measuring the NBA teams’ cross-efficiency by DEA game. American Journal of Operations Research, 4(03), p.101. [CrossRef] [Google Scholar]
- Babiak, K. and Wolfe, R., 2013. Perspectives on social responsibility in sport. Routledge handbook of sport and corporate social responsibility. Routledge, London, pp.17-35. [Google Scholar]
- Falcous, M. and Maguire, J., 2006. Imagining ‘America’: The NBA and local–global mediascapes. International Review for the Sociology of Sport, 41(1), pp.59-78. [CrossRef] [Google Scholar]
- Jin, Y., 2021, April. Analysis of NBA Business Strategy. In 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021) (pp. 706-709). Atlantis Press. [Google Scholar]
- Kaufmann, D., 2021. External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports (Doctoral dissertation, University of South Florida). [Google Scholar]
- Lachowetz, T., McDonald, M., Sutton, W.A. and Hedrick, D.G., 2003. Corporate sales activities and the retention of sponsors in the National Basketball Association (NBA). Sport Marketing Quarterly, 12(1). [Google Scholar]
- Smith, Jeron. LEVERAGING MOBILE TECHNOLOGIES TO INCREASE REVENUE FOR THE NBA AND ITS PROPERTIES. International Journal of Mobile Marketing. Vol. 4 Issue 2, p68-74. 7p. 2009 [Google Scholar]
- Babatunde Buraimo. Chapter 10: The Demand for Sports Broadcasting. https://doi.org/10.4337/9781847204073.00017. 2006 [Google Scholar]
- Allison B. Smith, Yong Wang, Luke L. Mao Appraisal and coping with sport identity and associated threats: exploring Chinese fans reactions to ‘little fresh meat’ in NBA advertisements 2022 [Google Scholar]
- Zhang Xin. Sports marketing: Research on NBA marketing strategy in Chinese market. 2020 [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.