| Issue |
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
|
|
|---|---|---|
| Article Number | 03009 | |
| Number of page(s) | 5 | |
| Section | Intelligent Social Change and Women's Artistic Expression | |
| DOI | https://doi.org/10.1051/shsconf/202315503009 | |
| Published online | 12 January 2023 | |
Intercultural Communication Research about a Foreign Online Celebrity “I am Jerry Guo”
Internet and New Media Department of CCNU, Wuhan, Hubei, China
* Corresponding writer: 1759526913@qq.com
In the context of new media, “I am Jerry Guo”, a foreign online celebrity, has successfully practiced intercultural communication between China and the United States as a folk individual. This case can provide experience for the effective development of intercultural communication in the wave of globalization. This study argues that the success of Jerry Guo lies in the combination of hard discourse and soft forms. Jerry Guo tells cultural connotations in a firm and objective discourse and presents cultural information in vivid and lively images by videos. This communication path effectively crosses cultural borders between countries, breaking down the prejudicial elements contained in cultural stereotypes, and promoting audiences to build a deeper knowledge of foreign cultures.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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