SHS Web Conf.
Volume 159, 20232023 International Conference on Language and Cultural Communication (ICLCC 2023)
|Number of page(s)||3|
|Section||Cultural Communication and New Media Marketing Strategy|
|Published online||23 February 2023|
Research on Brand Marketing Strategy of SJ Education and Training Company
Technology University of The Philippines CIE, Manila, Philippines
This article focus on the concept and significance of brand marketing, and deeply studies the everyday problems in the implementation of brand marketing from the perspectives of brand awareness, brand positioning and brand promotion. Finally, exact solutions are given according to the related concepts of brand marketing, which highlights the significance of brand marketing research, and looks forward to receiving providing inspiration and guidance for the majority of enterprise managers.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.