SHS Web Conf.
Volume 159, 20232023 International Conference on Language and Cultural Communication (ICLCC 2023)
|Number of page(s)||4|
|Section||Cultural Communication and New Media Marketing Strategy|
|Published online||23 February 2023|
Research on Brand Marketing Strategy on Tik Tok Short Video Platform
Technology University Of The Philippines CIE, Manila, Philippines
In the current market economy environment, in order to expand their influence in the market, enterprises have transmitted brand information to consumers through the Internet and other channels. How to do a good job in the promotion and dissemination of brand products, so as to quickly occupy a larger market share, has become a problem that major brand owners must consider, and the emergence of mobile short videos provides new ideas for enterprises to carry out brand marketing. We will focus on the brand marketing of Tik Tok short video network platform, and specifically study the brand marketing characteristics and brand marketing strategies, and strive to effectively play the resource advantages of Tik Tok short video network platform,so as to increase the flow of enterprise brand promotion and lay a good foundation for the development of enterprise brand.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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