SHS Web Conf.
Volume 162, 20235th International Conference on Art, Design and Cultural Studies (ADCS 2023)
|Number of page(s)
|21 April 2023
Research of the Spring Festival Report Overseas in Chinese Mainstream Media: Taking the CGTN as an Example
1 Faculty of Art and Communication, Kunming University of Science and Technology, Kunming 650000, China
2 School of Art and Design, Tianfu College of SWUFE, Chengdu 610052, China
3 College of Food Science and Engineering, Shandong Agricultural University, Taian 271000, China
* Corresponding au Ziyu Liu
In the context of intercultural communication, as a traditional Chinese festival. The Spring Festival (also called Chinese New Year)has caused widespread dissemination overseas. The article takes Chinese mainstream media CGTN’s Chinese New Year related reports released on Youtube platform as research samples, and takes the period of Chinese New Year of the Rabbit in 2023 as the time period for the study. Starting from the video content released by CGTN, the article explores the Chinese image and Chinese symbols shaped by it. And with the support of Frame Theory, the study analyzes the reporting framework from two levels of textual content and value orientation, and further to explore the communication dilemma of Chinese image in the intercultural communication context.
Key words: Chinese New Year coverage / CGTN / cultural symbols / reporting framework / short video coverage
© The Authors, published by EDP Sciences, 2023
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