SHS Web Conf.
Volume 163, 20232023 8th International Conference on Social Sciences and Economic Development (ICSSED 2023)
|Number of page(s)||5|
|Section||Corporate Decision Making and Brand Operations Sales|
|Published online||28 April 2023|
What Factors Influence Producers’ adoption of Transgenic Technology under the Background of Risk Amplification?
1 Lecturer, College of Economics and Management, Shanghai Maritime University, Pudong District, Shanghai, China.
2 Master, College of Economics and Management, Shanghai Maritime University, Pudong District, Shanghai, China.
3 Professor, Antai College of Economics and Management, Shanghai Jiao Tong University, Xuhui District, Shanghai, China.
* Corresponding author: email@example.com
Consumer preference for products made from transgenic technology has been widely studied, yet few studies exist exploring the factors influencing producers’ adoption of transgenic technology. Based on field surveys in Chinese provinces of Shanxi, Henan and Shandong, we employed a gambling experiment to capture producers’ risk preferences by estimating their risk aversion coefficients. We further estimated producers’ risk amplification and risk perception of GM technology. Using ordered logit model, we identified the major factors influencing producers’ adoption of transgenic technology. We found the factors impacted the decision of producers from different regions in different ways. The results showed that two-thirds of participants amplified the risk of transgenic crops. When there was potential risk, producers might not be rational even if they had high level of knowledge and cognition about the technology. Our results shed light on government policies aiming to increase the adoption of new technologies by producers.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
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