Research on Regional Cultural Consumption Variability and its Influencing Factors in China in the New Era

Capital University of Economics and Business, No. 121 Zhangjia Road, Huaxiang, Fengtai District, Beijing, China

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Abstract

In the new era, cultural consumption has become an important aspect of promoting economic development, and how to correctly grasp the development direction of cultural industry and the direction of consumption is the key to achieving a modern and strong country. This paper uses the cultural consumption data of 31 provinces nationwide from 2015 to 2019 to analyze the current situation of cultural consumption and analyze the differences in cultural consumption and its influencing factors among regions nationwide. The study shows that the value added of cultural industry, GDP per capita and disposable income per capita have significant positive effects on regional cultural consumption levels, the consumer price index has a significant inverse effect on regional cultural consumption levels, the education level per capita has the most significant effect on regional cultural consumption differences, and government input has less influence on regional cultural consumption levels. Therefore, in order to further improve the level of cultural consumption in China, we should focus on regions with slightly backward economy, increase the government’s financial investment in cultural industry, improve the system, and at the same time, continuously improve the cultural literacy of residents and increase their income to jointly promote cultural development.