Issue |
SHS Web of Conf.
Volume 166, 2023
2022 International Conference on Education Innovation and Modern Management (EIMM 2022)
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Article Number | 01040 | |
Number of page(s) | 8 | |
DOI | https://doi.org/10.1051/shsconf/202316601040 | |
Published online | 05 May 2023 |
Multimodal discourse analysis of the external publicity documentary four seasons of China
Beijing International Studies University, Beijing, China
* Corresponding author: Dearlvsuper@163.com
As one of the effective forms of cultural exchange between China and foreign countries and the shaping of national image abroad, the external publicity function of documentaries has been increasing. The paper argues that the mutually reinforcing relationship between the images and text modes in the documentary objectively conveys to foreign audiences that China upholds the ecological concept of caring for nature and advocating the harmonious coexistence between man and nature. Meanwhile, the paper finds that the image of a big country has been established, including the image of respecting nature, adapting to nature, and protecting nature in the Four Seasons of China. The implications of this study are relevant for proposing an MDA framework for external publicity documentaries from the cultural, context, content, and expression levels, to explore the multimodal strategy of external publicity documentaries to help China project a good national image internationally.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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