| Issue |
SHS Web Conf.
Volume 167, 2023
2023 2nd International Conference on Comprehensive Art and Cultural Communication (CACC 2023)
|
|
|---|---|---|
| Article Number | 02005 | |
| Number of page(s) | 5 | |
| Section | Cultural Communication and Visual Media Innovation | |
| DOI | https://doi.org/10.1051/shsconf/202316702005 | |
| Published online | 18 May 2023 | |
A Study on Visual Innovation of Macau Souvenirs Packaging in the Context of Multicultural Communication
Guangdong Technology College, Zhaoqing 526000, China
* Corresponding author: zhengyue@gdlgxy.edu.cn
This paper takes Macau souvenir packaging as the research object and explores the visual innovation of Macau souvenir packaging and its significance in cultural communication from the perspective of multicultural communication. The paper first introduces the background of Macau’s multiculturalism and the cultural value of Macau souvenir packaging, followed by an analysis of the impact and driving role of multicultural communication on the visual innovation of Macau souvenir packaging. The visual innovation of Macau souvenir packaging is analyzed from aspects such as patterns, colors, and design elements, using AI algorithms for validation and conducting visual innovation design for souvenir packaging. This paper provides valuable insights and references for the design and development of Macau souvenir packaging, contributing to the promotion of Macau souvenir packaging in cultural communication and the tourism industry.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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