Research on the reconstruction of northeast local cultural ecology by New Media

School of Journalism, Liaoning Communication University, Shen’yang, 110136, China

^* Corresponding author: 44755365@qq.com

Abstract

The emergence of new media makes the northeast local culture ecological reconstruction, this paper through the background of northeast local culture development, the analysis of new media on the significance of northeast local culture ecological reconstruction and motivation, explore new media of northeast local culture ecological reconstruction path, and promote the efficient spread of northeast local culture. Rural construction is an important content of socialist modernization construction, and local culture is also the key point of rural construction is also the difficulty, but also the soul. In recent years, with the large increase in the number of rural Internet users in northeast China, a large number of rural Internet users are not only the audience of new media, but also the communicators of new media. They use new media (TikTok, Kuaishou, Toutiao and other network platforms) to release the latest life trends around them. The rural local culture communicators using new media show content including rural food, local products and rural production and living such as local culture, shows the new era of the new look of the new rural construction in our country, become an important part of the new era of rural network culture, but also the reconstruction of local cultural ecological in northeast China. Therefore, studying new media is of great significance to the reconstruction of rural cultural ecology in northeast China.