SHS Web of Conf.
Volume 171, 20232023 4th International Conference on Mental Health, Education and Human Development (MHEHD 2023)
|Number of page(s)||4|
|Section||Sociology and Human Development Research|
|Published online||28 June 2023|
The dissemination of TV livelihood programs on Bilibili under the background of new media
––Taking the “Xiaoli Helps” program of Henan TV Station as an example
School of Journalism and Communication, Zhengzhou University, Zhengzhou, Henan, China
* Corresponding author: email@example.com
The rise of new media has brought many challenges to the development of traditional media, and television livelihood programs are also seeking their own path of transformation. Like other programs, many livelihood programs choose to collaborate with high traffic video platforms and gradually explore new forms of development. The entry of livelihood programs has affirmed the important value of the social attributes of news in the new media era. This article explores the dissemination characteristics and problems of television livelihood programs in the context of new media, in order to propose reasonable suggestions and promote the improvement of program production level.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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