Exploring Fans' Perceptions of Female Power and Empowerment in Media Communication: A Case Study of Blackpink and Its Fandom

College of Art, University of Edinburgh, Edinburgh, EH8 9UJ, United Kingdom

^* Corresponding author: s2313527@ed.ac.uk

Abstract

With the rapid development of K-pop culture globally, its popularity has influenced all aspects of culture and media communication. Social media, being dynamic and participatory, allows individuals to express their opinions. While previous studies highlight K-pop's impact in Western countries, the 'Ban on Korean Culture' policy in China presents a unique case worth exploring. This paper references Blackpink and its fandom to discuss the relationship between fandom perception and female empowerment in media communication. Using quantitative methods and thematic analysis, author will analyze comments and posts on Bilibili. Focusing on Blackpink's activities on Bilibili, the study evaluates three specific events involving the group through the lens of female power and empowerment. This paper will explore different representations of female power in their music videos and fan opinions. Additionally, the study considers how agency companies shape celebrity images. The examination includes debates around Lisa’s Crazy Horse event and Jennie's refusal to sing disrespectful lyrics, highlighting diverse perceptions of female empowerment. This study underscores the interplay between cultural communication and localized interpretations, providing insights into how female power and representation are negotiated in K-pop culture, especially on Chinese social media.