SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
Research on the theme selection of Chinese films in the new environment
Nanjing No.1 Middle School, Nanjing, 210036, China
* Corresponding author: firstname.lastname@example.org
This selection is important because the film is a good way for the country to show itself to foreign countries. China’s progress can be shown to foreign countries through improvements in film production, and it can also reduce some high-cost low-income films and make the direction of film development clearer. The comparative analysis method is used to analyze the paper more comprehensively and focused. It is found that the film needs to be richer in macro construction and less in narrative and lyrical storytelling. Because science fiction films need to be more well-made for the imagination of the wide world, China is still too conservative and wants to add a sense of home and country to the film, which is sometimes counterproductive. This paper goes from comparing the two films to analyzing the success and failure of similar films to the problems and suggestions encountered in developing science fiction films in China. Hopefully, it can play some role in Chinese films’ development direction and methods.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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