| Issue |
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
|
|
|---|---|---|
| Article Number | 03005 | |
| Number of page(s) | 6 | |
| Section | Brand Management and Marketing Strategy Analysis | |
| DOI | https://doi.org/10.1051/shsconf/202418503005 | |
| Published online | 14 March 2024 | |
Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory
School of foreign language, North China Electric Power University, Beijing, 102206, China
* Corresponding author’s mail: huiyaofu@gmail.com
2023, China’s mobile game market competition is very fierce, and an open world 3D martial arts action MMO mobile game "Justice Online" mobile game was officially launched on 30 June, and quickly stood out in a crowd of hand tour. Based on the creative communication management theory, this paper analyses the creative communication strategy of "Justice Online" mobile game from the participants of creative communication and the path of realization, and thinks about the inspiration of its success, so as to provide a reference for the game marketing communication.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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