Open Access
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
Article Number 03005
Number of page(s) 6
Section Brand Management and Marketing Strategy Analysis
Published online 14 March 2024
  1. Chen Gang. Creative Communication Management [M]. China Machine Press, 2012. [Google Scholar]
  2. Peng Guanyu. Research on Corporate User Communication Marketing Based on Creative Communication Management Theory--Taking NIO as an Example[J]. Advertising Panorama (Theoretical Edition), 2020(01):41–50. [Google Scholar]
  3. Liu Limin. Research on the Creative Communication Strategy of <Ne Zha: I am the destiny> [D]. Jiangxi University of Finance and Economics: 2020.DOI:10.27175/d.cnki.gjxcu.2020.000893. [Google Scholar]
  4. Zhang Tiantian. Research on the communication strategy of mobile online game——take the Tencent Mobile Games as an example [D]. Xiangtan University :2015 [Google Scholar]
  5. Jiang Wen. Analysis on the creative communication strategy of the mobile game Evolver [D]. Northeast Normal University:2018. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.