| Issue |
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
|
|
|---|---|---|
| Article Number | 03007 | |
| Number of page(s) | 5 | |
| Section | Brand Management and Marketing Strategy Analysis | |
| DOI | https://doi.org/10.1051/shsconf/202418503007 | |
| Published online | 14 March 2024 | |
TikTok Influencers: How age affects popularity
Vassar College, Poughkeepsie, New York, 12604, United States
* Corresponding author’s mail: yingjiama@vassar.edu
TikTok has become one of the most popular social media apps today, its user-generative nature allows anyone to upload videos onto the platform with the potential to become famous. This gives rise to TikTok influencers, and content creators with a large number of followers on TikTok. This paper offers a qualitative study on how the age of TikTok influencers affects their popularity through a literature review and TikTok content analysis. The research result reveals that younger TikTok influencers are more popular than older TikTok influencers. This difference in popularity is a result of the different nature of their video content and ways of presentation. Compared to older influencers, younger influencers tend to have greater content diversity, better technological skills to generate videos with more captivating effects and presentation style, and higher compatibility with TikTok’s user demographics. Furthermore, due to the generation gap between young and old people, the predominately young social media users tend to discriminate against older content creators on the platform, causing them to have more difficulties in gaining popularity.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.