Open Access
Issue
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
Article Number 03016
Number of page(s) 5
Section Brand Management and Marketing Strategy Analysis
DOI https://doi.org/10.1051/shsconf/202418503016
Published online 14 March 2024
  1. Chang, Yi-Wei Eva. (2022) Space exploration inspiration for fashion styling and design in six decades since 1960: A review. Acta Astronautica, 198: 767–776. [CrossRef] [Google Scholar]
  2. Ofori-Okyere, Isaac, and Emmanuel S. Asamoah. (2015) Celebrity endorser selection strategies as effective marketing communications tool in the automobile industry–A review paper on related literature.” International journal of business and marketing management 3: 1–15. [Google Scholar]
  3. Ren, Ruijuan, and Jiangbo Liao. (2016) Processing Objets Trouves: A Review of Appling Collage Thinking and Techniques in Fashion.” Asian Culture and History 8: 160–160. [CrossRef] [Google Scholar]
  4. Jones, Andrea. (2017) Chanel and Chanel No. 5: A Global Marketing and Advertising Strategy.” University of Victoria, Business Journals, 17: 890. [Google Scholar]
  5. Picardie, Justine, and Cassandra Harwood. (2010) Coco Chanel: The Legend and the Life. Ha Business Journals, 67: 459. [Google Scholar]
  6. Cattani, Gino, Mariachiara Colucci, and Simone Ferriani. (2016) Chanel’s creative trajectory in the field of fashion: The optimal network structuration strategy. Multidisciplinary contributions to the science of creative thinking 16: 117–132. [CrossRef] [Google Scholar]
  7. Kim, Hye‐Shin. (2000) Examination of emotional response to apparel brand advertisements.” Journal of Fashion Marketing and Management: An International Journal 4: 303–313. [Google Scholar]
  8. Bulmer, Sandy, and Margo Buchanan‐Oliver. (2006) Visual rhetoric and global advertising imagery.” Journal of Marketing Communications 12: 49–61. [CrossRef] [Google Scholar]
  9. Kim, Hye‐Shin. (2000) Examination of emotional response to apparel brand advertisements.” Journal of Fashion Marketing and Management: An International Journal 4: 303–313. [Google Scholar]
  10. Knoll, Silke, Martin Eisend, and Josefine Steinhagen. (2011) Gender roles in advertising: Measuring and comparing gender stereotyping on public and private TV channels in Germany.” International Journal of Advertising 30: 867–888. [CrossRef] [Google Scholar]
  11. Laczkó, Dorka, and Elisabeth Putz. “Breathing N° 5: StorytellingStrategy of Chanel: The Impact on Generation Z’s Brand Perception.” (2023). [Google Scholar]
  12. Cao, Yujia. “Research on Digital Transformation Based Luxury Brands Marketing Strategy.” Proceedings of the 6th International Conference on Economic Management and Green Development. Singapore: Springer Nature Singapore, 2023. [Google Scholar]
  13. Parashar, Ashwina. “INSIGHTS INTO LUXURY BRAND MANAGEMENT THROUGH A CASE STUDY OF CHANEL.” [Google Scholar]
  14. LeeJa, S. U. H. “Chanel’s Modern Fashion Culture which changed the Women of the Ancient Regime into the Modern Citizen.” Korean Review of French History 49 (2023): 75–108 [Google Scholar]
  15. Liu, Yifan. “Analysis on Chanel Group Digital Marketing Strategies.” Journal of Education, Humanities and Social Sciences 16 (2023): 155–159. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.