Longitudinal influence of environmental interpretation of eco-tourism sites in national parks on tourists’ environmental responsibility behavior

Department of Tourism Management, Sichuan Agricultural University, Dujiangyan, Chengdu, Sichuan, China

^*a Corresponding author: 2418217493@qq.com

Abstract

Ecotourism can provide tourists with good environmental education experience and improve environmental responsibility behavior.Environmental responsibility behavior includes specific environmental responsibility behavior and general environmental responsibility behavior. Taking the environmental interpretation of eco-tourism sites in national parks as an important pre-variable of environmental education function, this paper examines the relationship between environmental interpretation and specific and general environmental responsibility behaviors. The paired sample T-test of SPSS data analysis software found that: (1) Environmental interpretation of eco-tourism destinations in national parks has a positive impact on specific environmental responsibility behaviors, and has a significant positive impact on financial actions. (2) Environmental interpretation of eco-tourism sites in national parks has a positive impact on general environmental responsibility behavior.(3) The study also found that the environmental interpretation function of the national park publicity and education center was significant. This paper deeply explains the influence mechanism of environmental interpretation on specific environmental responsibility behaviors and general environmental responsibility behaviors. At the same time, it provides certain practical guidance for ecotourism destinations to further improve the function of environmental interpretation from the perspectives of knowledge and diversity of information content, means and media, and setting methods of environmental interpretation.