The protection and research of university logo under the view of multiple legal rule

School of Law and Public Administration, Jishou University, Jishou, Chinese

2712434314@qq.com

Abstract

With the continuous development and improvement of the social system and structure, the scope of functions of colleges and universities, as market subjects, in participating in market activities continues to expand, and the logos of colleges and universities, as intangible assets of colleges and universities, can be transformed into tangible assets in market activities, and the economic value generated by them has brought considerable benefits to many speculators. The ensuing intellectual property rights dispute about the college logo is becoming more and more fierce. The Outline for Building a strong Intellectual Property Country (2021-2035) clearly proposes to strengthen the construction of an intellectual property protection system, which also provides a reference direction and expected construction for intellectual property protection in universities. This paper will make a simple analysis of the infringement of college logos through case analysis and literature review, and put forward corresponding objective and feasible solutions.