The Study of the Development Path of the Ice and Snow Sports Tourism Industry in Hohhot, Inner Mongolia, Based on SWOT-PEST Matrix Analysis

College of Physical Education, Shanghai University, 200444 Shanghai, China

^* Corresponding author: 944763455@shu.edu.cn

Abstract

The aim of this research is to examine the current status, obstacles, and future strategies for the ice and snow sports tourism sector in Hohhot following the successful bid for the Beijing Winter Olympics. Utilizing the SWOT-PEST matrix tool and analyzing the strengths, weaknesses, opportunities, and threats of the industry in Hohhot, this paper presents a comprehensive evaluation. The study findings suggest a multi-faceted approach: (1) The ice and snow sports tourism industry in Hohhot should implement a varied growth strategy, enhancing digitalization within the sector to improve customer experiences and operational efficiency. It should also create unique branding for ice and snow initiatives, emphasizing regional distinctiveness to attract a diverse audience. (2) There is a need to concentrate on enhancing the total competitiveness of the ice and snow sports tourism industry, with a particular focus on sustainability to ensure its long-term viability. (3) It’s essential to develop appropriate development strategies that align with local circumstances, aiming to drive overall economic and social advancement within the region. This approach will help in positioning Hohhot as a premier destination for ice and snow sports tourism, leveraging its unique offerings and strategic location.