The Operational Logic and Resolution of Dilemmas Driving Urban Cultural Tourism Development through Ice and Snow Sports: A Case Study of Harbin

¹ School of Sports Science and Engineering, East China University of Science and Technology, 200030 ShangHai, China
² College of Humanities and Social Development, Nanjing Agricultural University, 210095 Nanjing, China

^* Corresponding author: 9192210231@njau.edu.cn

Abstract

Since the macro goal of “300 million people joining in ice and snow sports activities” was put forward, and the purpose was to advocate Winter Olympics, familiar winter sports have entered the public domain. The baton of “net-famous cities” has regained prosperous vitality into Harbin, an old-fashioned heavy industry city in Northeast China. The city has gained widespread attention among public, not only propelling Harbin to a prominent position on the tourism radar, but also triggering numerous hot topics. Under the guidance of various levels of policy, the new business models of ice and snow culture and distinctive sightseeing in Harbin will undoubtedly cultivate a nationwide sports atmosphere. With the upcoming hosting of multiple domestic events, the commercial value of urban sports events is also improving. However, tourism popularity always experiences gradual ebb after its illustrious peak with the weakening of public attention and enthusiasm. How Harbin can deeply tap into its own natural advantages when public interest diminishes, develop characteristic winter events. It is worthwhile to consider how to integrate snow and ice-related sporting events with metropolitan tourist attractions in an environmentally sound way.