| Issue |
SHS Web Conf.
Volume 200, 2024
2024 International Conference on Sustainable Economy and Social Sciences (SESS 2024)
|
|
|---|---|---|
| Article Number | 01008 | |
| Number of page(s) | 5 | |
| Section | Sustainable Economy | |
| DOI | https://doi.org/10.1051/shsconf/202420001008 | |
| Published online | 31 October 2024 | |
Fan Culture of Urban Communication: Exploring Urban Branding Through Social Platforms
School of Culture and Communication, University of Melbourne, Melbourne, Australia
* Corresponding author: 19975263007@163.com
Under the background of the rapid development of new media technology, the cultural development between cities has become increasingly important. At present, the development of digital media has spawned a new form different from the traditional fan culture. With the widespread use of social media platforms, fan culture and live broadcasting industry play a crucial role in shaping urban brands and enhancing urban competitiveness. Based on this background, this paper will conduct a comprehensive analysis of urban culture through literature research and summary, conduct quantitative research and platform content analysis, and study the influence of fan culture on the construction of urban brands through social media.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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