The Effectiveness Analysis of the National Digital Literacy Movement SiBerkreasi Program in Indonesia

Departement of Government Affair and Administration, Universitas Muhammadiyah Yogyakarta, Bantul, Indonesia

^* Corresponding Author: lisa.sophia.psc22@mail.umy.ac.id

Abstract

This study aims to analyze the effectiveness of the Digital Literacy National Movement (GNLD) SiBerkreasi Program in the digital democracy era in Indonesia. The National Movement for Digital Literacy (GNLD) SiBerkreasi is a program from the Ministry of Communication and Information that aims to tackle the spread of negative content and fake news in digital spaces. The research method used in this research is descriptive qualitative using N-Vivo 12plus in processing 12plus research data with crosstab analysis visualization and Item Clustered by Word Similarity. Sources of data for this research were obtained from literature studies of journals, online media, and play stores. This study uses five indicators 5 (five) theoretical indicators of program effectiveness measurement by Sutrisno, namely Program Understanding, Right on Target, On Time, Goals Achieved, and Change. The results of data processing show the highest intensity of achievement of the program effectiveness indicators, namely the program understanding indicator with an intensity of 26.00% then the right target indicator with an intensity of 25%, then the Program Achievement indicator with an intensity of 19%, the Real Change indicator is 16% and the indicator with the lowest intensity namely the timely indicator of 11%. The level of effectiveness of the National Digital Literacy Movement (GNLD) SiBerkreasi program greatly influences the level of availability of healthy spaces in the implementation of digital democracy in Indonesia.