Comparative Study on Finance and Business of E-commerce Industry Companies

School of Management, Ocean University of China, 266100, Qingdao, China

^* Corresponding author: 23130052005@stu.ouc.edu.cn

Abstract

As an important part of the global economy, e-commerce has taken deep changes over the past two decades. Nowadays, the global e-commerce market has transitioned from the germination and rapid development period to the maturity and diversification stage, featuring wide application of advanced technology and the emergence of innovative business models. Pinduoduo, JD.com, and Alibaba, three giant companies in China’s e-commerce industry, represent successful examples in the current market. Considering solvency, profitability, operation, and development capability, they present unique strengths and face certain challenges in financial performance. Their different choices in the business model reflect their market positioning, competitive advantages, and future development trends. The current e-commerce industry faces challenges including increasing market competition and growth in personalized demand. Analyzing successful cases of Pinduoduo, JD.com, and Alibaba provides valuable references for e-commerce market participants. It emphasizes the importance of continuous innovation, optimized financial management, and enhanced core competitiveness in a dynamic market environment.