The impact and implications of Artificial Intelligent-Generated Content (AIGC) on marketing campaigns based on social media

Macau University of Science and Technology, School of Business, Avenida WaiLong, Macau, China

^* Corresponding author: 1210011503@student.must.edu.mo

Abstract

With the development of AIGC technology, more and more enterprises apply AIGC technology to marketing activities. Nowadays, with the gradual maturity of the Internet industry, marketing based on social media is more and more occupying the mainstream of marketing activities. Many enterprises and commercial influencers are beginning to use AIGC to empower their marketing operations in social media. However, the current technical level of AIGC only enables a part of the business, so it is very important to discuss what kind of scenarios AIGC is suitable for in the emerging stage, how different industries can make good use of AIGC in social media marketing, and the iterative direction of AIGC products with more development potential in the future. In this paper, the writer will use various indicators to judge video quality, compare the contents of influent accounts mainly operated by AI and those mainly operated by humans, and find out the advantages and disadvantages of AIGC technology in social media marketing. In addition, the writer will also provide advice to AIGC technology users and developers based on current AI trends.