| Issue |
SHS Web Conf.
Volume 212, 2025
1st International Conference on Advanced Research in Sustainable Economic and Social Science (ICARSESS-24)
|
|
|---|---|---|
| Article Number | 02004 | |
| Number of page(s) | 8 | |
| Section | Communication and Media for Sustainable Society | |
| DOI | https://doi.org/10.1051/shsconf/202521202004 | |
| Published online | 05 March 2025 | |
Organizational Communication Strategies at GPIB Margo Mulya as a Tourist-Friendly Church
1 Communication Science, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
2 Business Administration Science, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
* Corresponding author: yuseptia_angretnowati@upnyk.ac.id
The purpose of this study is to analyze the organizational communication strategies implemented by GPIB Margo Mulyo in its efforts to become a tourist-friendly place of worship. To enhance its tourist appeal, structured communication and effective strategies are required. This study employs a descriptive qualitative method to provide a detailed overview of the current communication conditions and strategies applied by GPIB Margo Mulyo. Niklas Luhmann’s approach to radical communication is utilized to analyze how the communication system within this organization operates and adapts to the dynamic social environment, particularly in the context of tourism. This analysis will explore how GPIB Margo Mulyo establishes effective communication between various elements within the organization and with visitors as part of a broader system. The results of this study are expected to provide strategic recommendations for enhancing the tourist appeal of GPIB Margo Mulyo through the optimization of organizational communication, both internally and externally. With this approach, GPIB Margo Mulyo is expected to develop more effective communication strategies, attract more tourists, and strengthen its position as a significant religious tourism destination in Yogyakarta.
Key words: Organizational Communication Strategy / GPIB Marga Mulya / Niklas Luhmann / Tourist-Friendly Place of Worship / Religious Tourism
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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