| Issue |
SHS Web Conf.
Volume 212, 2025
1st International Conference on Advanced Research in Sustainable Economic and Social Science (ICARSESS-24)
|
|
|---|---|---|
| Article Number | 02005 | |
| Number of page(s) | 9 | |
| Section | Communication and Media for Sustainable Society | |
| DOI | https://doi.org/10.1051/shsconf/202521202005 | |
| Published online | 05 March 2025 | |
Political Communication Vis a Vis Political Campaigns
Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
* Corresponding author: silastuti@upnyk.ac.id
This research analyzes the political activities of candidates in the 2024 presidential election. Candidate pair Anies Baswedan – Muhaimin Iskandar employed the Desak Anies program, facilitating direct discussions with millennials and Gen Z via social media platforms like Instagram, TikTok, Twitter, and Facebook. This initiative functioned as political communication at the infrastructure level, positioning them as representatives absorbing public aspirations. Meanwhile, Prabowo Subianto – Gibran Rakabuming Raka leveraged the Gemoy icon across mainstream, new, and outdoor media as a political campaign strategy using the reputable mouthpiece technique. This approach proved highly effective, creating trends that sometimes reduced public criticality. Ultimately, Prabowo-Gibran won the election, highlighting the importance of strategic political campaigns and propaganda in securing voter support. While political communication is valuable, a strong campaign strategy is crucial for electoral success.
Key words: Political Communication / Political Campaign / Political Contestation
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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