| Issue |
SHS Web Conf.
Volume 215, 2025
6th International Symposium on Frontiers of Economics and Management Science (FEMS 2025)
|
|
|---|---|---|
| Article Number | 01004 | |
| Number of page(s) | 4 | |
| DOI | https://doi.org/10.1051/shsconf/202521501004 | |
| Published online | 12 May 2025 | |
Research on the City Image Communication Strategy of Shenyang Based on Xiaohongshu
Liaoning Communication University,
Shenyang
110000, China
* Corresponding author: 1203265998@qq.com
In the current booming development of new media, Xiaohongshu, as a popular social platform, provides a new path for the dissemination of urban image. This study focuses on Shenyang, analyzing the role of Xiaohongshu in its urban image dissemination, the current status of its dissemination content, and proposing targeted communication strategies aimed at enhancing the dissemination effect of Shenyang's urban image on the Xiaohongshu platform, and strengthening the city's attractiveness and influence.
Key words: Xiaohongshu / Shenyang's urban image / Communication Strategy
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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