The Impact of Cultural Differences on the Effectiveness of International Marketing of Brand

Jizhou Hebei Middle School, Cangzhou, Hebei, 061000, China

^* Corresponding author: yangjiuxin966@gmail.com

Abstract

With the acceleration of globalization, enterprises are facing the challenge of cross-cultural marketing. Through case studies and empirical research, this paper analyzes the role and impact of cultural differences in international brand marketing. It is found that cultural differences mainly affect the international marketing effect of brands through consumer values, behavioral habits, symbolic meanings and social norms. Specifically, there are significant differences in consumer acceptance of brand positioning, product design, advertising communication and marketing strategies across different cultural backgrounds. The study also found that cultural intelligence, localization strategies, and cross-cultural communication play an important role in mitigating the negative effects of cultural differences. Based on this, this paper puts forward some suggestions on cultural adaptation strategies for brand international marketing, including understanding the cultural characteristics of the target market, formulating differentiated marketing strategies, and cultivating cross-cultural marketing talents. This study not only enriches the theory of international marketing, but also provides practical guidance for enterprises to formulate effective cross-cultural marketing strategies.