Analysis of Digital Marketing Strategy for Love and Deepspace

School of Education, Shanghai International Studies University, Shanghai, China

^* Corresponding author: 0241163026@shisu.edu.cn

Abstract

There have been relevant analyses on the narrative language, product content features, and consumer-oriented marketing strategies of the game Love and Deepspace, but there are still shortcomings in the specific analysis of its online digital marketing strategies. This article analyzes the role of the digital marketing strategy of Love and Deep Space in achieving excellent results. This article analyzes that Love and Deepspace mainly uses digital network marketing strategies such as social media official account operation, emotional marketing, community operation, content marketing, and data-driven operation to meet players’ social needs outside the game and provide a gaming experience and immersion, thereby increasing players’ willingness to pay and achieving marketing goals. Based on this, this article proposes the following suggestions. Firstly, it is important to pay attention to balancing the relationship between the community and individual players. Secondly, pay attention to the gaming experience. Finally, enhance player enjoyment through activities to increase fan stickiness and strengthen innovation in game content.