Open Access
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
Article Number 01004
Number of page(s) 4
Section Research on Social Development and Humanities Education
Published online 12 January 2023
  1. McPhillips, K. (2019). In the follow-up to its internet-breaking Colin Kaepernick ad, Nike features an all-star cast of women. Retrieved from [Google Scholar]
  2. Sweeney, E. (2019). Nike’s ‘Dream Crazier’ spot with Serena Williams celebrates female athletes. Retrieved from [Google Scholar]
  3. Monllos, K. (2019). Nike and Serena Williams Redefine What It Means to Call a Female Athlete Crazy. Retrieved from [Google Scholar]
  4. Banet-Weiser, S., Gill, R., & Rottenberg, C. (2019). Postfeminism, popular feminism and neoliberal feminism? Sarah Banet-Weiser, Rosalind Gill and Catherine Rottenberg in conversation. Feminist Theory, 21(1), 3–24. [Google Scholar]
  5. Keller, J. (2015). Girl power’s last chance? Tavi Gevinson, feminism, and popular media culture. Continuum, 29(2), 274–285. [CrossRef] [Google Scholar]
  6. Banet-Weiser, S. (2018). Empowered: Popular feminism and popular misogyny. Durham: Duke University Press. [Google Scholar]
  7. Harris, A. (2010). Mind the gap: Attitudes and emergent feminist politics since the third wave. Australian Feminist Studies, 25(66), 475–484. [CrossRef] [Google Scholar]
  8. Williams, S. (2015). Digital defence: Black feminists resist violence with hashtag activism. Feminist Media Studies, 15(2), 341–344. [CrossRef] [Google Scholar]
  9. Smith, A. (2014). African Americans and Technology Use A demographic portrait. Retrieved from rican-americans-and-technology-use/. [Google Scholar]
  10. Binlot, A. (2019). Nike And Serena Williams Inspire Women To ‘Dream Crazier’ With New Campaign. Retrieved from e-and-serena-williams-inspire-women-to-dream-crazier-with-new-campaign/#77382cd920a3. [Google Scholar]
  11. Nike (2019, February 24). Dream Crazier | Nike [YouTube]. Retrieved from [Google Scholar]
  12. Krane, V. (2001). We can be athletic and feminine, but do we want to? Challenging hegemonic femininity in women’s sport. Quest, 53(1), 115–133. [CrossRef] [Google Scholar]
  13. Shugart, H. A. (2003). She shoots, she scores: Mediated constructions of contemporary female athletes in coverage of the 1999 US women’s soccer team. Western Journal of Communication (includes Communication Reports), 67(1), 1–31. [CrossRef] [Google Scholar]
  14. Heinecken, D. (2016). Gender and jockography: post-feminism and resistance in female sports autobiographies. Feminist Media Studies, 16(2), 325–343. [CrossRef] [Google Scholar]
  15. Carter-Francique, A. R., & Flowers, C. L. (2013). Intersections of race, ethnicity, and gender in sport. In Roper, E. A. (Ed.), Gender relations in sport (pp. 73–93). Leiden: Brill Sense. [CrossRef] [Google Scholar]
  16. Lapchick, R., Hoff, B., & Kaiser, C. (2010). The 2010 racial and gender report card: College sport. Retrieved from the Institute for Diversity and Ethics in Sport. [Google Scholar]
  17. Lapchick, R. (2012). The 2012 Women’s National Basketball Association Racial and Gender Report Card. Retrieved from the Institute of Diversity and Ethics in Sport. [Google Scholar]
  18. Shackelford, A. (2015). Straight Outta Compton: The Williams Sisters Story. Retrieved from [Google Scholar]
  19. Williams, S. (2016, November 29). ‘We must continue to dream big’: an open letter from Serena Williams. The Guardian, Retrieved from [Google Scholar]
  20. Genz, S. (2015). My job is me: Postfeminist celebrity culture and the gendering of authenticity. Feminist media studies, 15(4), 545–561. [CrossRef] [Google Scholar]
  21. Gill, R. (2006). Gender and the media. Cambridge and New York: Polity. [Google Scholar]
  22. Grow, J. M. (2008). The Gender of Branding: Early Nike Women’s Advertising as a Feminist Antenarrative. Women’s Studies in Communication, 31(3), 312–343. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.