Open Access
| Issue |
SHS Web Conf.
Volume 234, 2026
International Conference on Innovation Economy and Business Management (ICIEBM 2026)
|
|
|---|---|---|
| Article Number | 02016 | |
| Number of page(s) | 7 | |
| Section | Brand Strategy, Marketing Communication & Design | |
| DOI | https://doi.org/10.1051/shsconf/202623402016 | |
| Published online | 19 June 2026 | |
- H. Xiaoyu, Analysis of young girls’ eagerness to spend for disney virtual characters based on marketing mix theory. J. Psychol. Res. 13, 188–194 (2023) [Google Scholar]
- J.P. Hudson, The environment on stage: scenery or shapeshifter? (Routledge, London, 2019) [Google Scholar]
- Q. Liu, Emotional value creation in Jellycat brand marketing strategy from a Nottinger ethics perspective. E-commer. Rev. 14, 1364 (2025) [Google Scholar]
- L. Yu, R. Wang, Spending 500 yuan to restore a 69-yuan doll: emphasizing emotional value. Qianjiang Even. News, 010 (2025) [Google Scholar]
- L.Y. Zhang, Q. Wang, The doll economy. Lib. Dly., 011 (2022) [Google Scholar]
- M. Margallo, I. Ruiz-Salmón, J. Laso, et al. Combining technical, environmental, social and economic aspects in a life-cycle ecodesign methodology: an integrated approach for an electronic toy. J. Clean. Prod. 278, 123452 [Google Scholar]
- W. Hartmann, G. Brougère, Toy culture in preschool education and children’s toy preferences. In Toys, games, and media, 49–66 (Routledge, London, 2004) [Google Scholar]
- Y. Levi, P. Davis, Cooperatives as the ‘enfants terribles’ of economics: some implications for the social economy. J. Socio Econ. 37, 2178 (2008) [Google Scholar]
- S. Li, Research on marketing strategies of trendy toy brands under the “blind box economy”: a case study based on pop mart. Glob. Dialogue Media Dyn. Trends Perspect. Public Relat. Commun. 2025, 569–575 (2025) [Google Scholar]
- W. Cui, Blind box economic marketing model analysis and prospect development strategy research: a case study of pop mart. BCP Bus. Manag. 47, 31–36 (2023) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.

