SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||6|
|Published online||02 February 2017|
Advent of The New Media: The influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults
Universiti Tunku Abdul Rahman, Faculty of Creative industries
* Corresponding author: firstname.lastname@example.org
Social networking sites have become an important channel of communication in people’s daily lives. Online photo sharing, a type of artefact sharing on Facebook has also grown in popularity. Thus, the purpose of this research is to study the relationship of intrinsic and extrinsic motivations in online photo sharing behaviours on Facebook. The study will also examine privacy concerns regarding online photo sharing. A non-random purposive sampling approach gathered a total of 422 Malaysian young adults aged between 18 and 34. Data was collected via a web based questionnaire distributed on Facebook. The results show that intrinsic and extrinsic motivations have positive correlations with online photo sharing behaviours on Facebook. Intrinsic motivations showed a stronger connection to online photo sharing behaviours. There was no significance found between privacy concerns and online photo sharing behaviours on Facebook. There was also no difference between genders in their online photo sharing behaviours. However, males showed higher privacy concerns in regards to online photo sharing on Facebook.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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