| Issue |
SHS Web Conf.
Volume 33, 2017
International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|
|
|---|---|---|
| Article Number | 00060 | |
| Number of page(s) | 6 | |
| DOI | https://doi.org/10.1051/shsconf/20173300060 | |
| Published online | 02 February 2017 | |
Tun Dr. Mahathir’s Leadership Communication: The Confucian Perspective
Communication Department, School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia, 06010, Sintok, Kedah
* Corresponding author: joycecheah@uum.edu.my
Previous studies have provided valuable insights into the impact of culture on the concept of leadership communication. However, only a few studies that focused on exploring and understanding the values of Confucianism and its impact on the Chinese culture, especially in Malaysia. Thus, this study is among the first study to examine the leadership communication from the perspective of Confucianism towards the leadership of Dr. Mahathir from the perspective of the Chinese community in Malaysia. This study aims to assess the role of Confucian values in Dr. Mahathir’s leadership communication. This study interviewed 15 Chinese leaders. The findings reveal that three main Confucian values are relevant to Dr. Mahathir’s leadership communication. The Confucian values are Zhi (wisdom), Xin (trust) and Xiao (filial piety). This study provides a new perspective on leadership communication from the context of cultural diversity in Malaysia which emphasizes on Confucian values.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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