SHS Web Conf.
Volume 70, 2019Trends in the Development of Psycho-Pedagogical Education in the Conditions of Transitional Society (ICTDPP-2019)
|Number of page(s)||6|
|Section||Organizational psychology and management psychology as a resource for the development of society in the context of global changes|
|Published online||22 November 2019|
Features of communicative competence of specialists in sales of educational organization services
Taganrog Institute named after A. P. Chekhov (branch) RSEU (RINH), Taganrog, Russia
2 Taganrog Institute of management and economy, Taganrog, Russia
3 Southern university (IMBL), Rostov-on-Don, Russia
* Corresponding author: email@example.com
The article contains the results of research of features of communicative competence of specialists in sales of services of the educational organization. The paper describes the concept of communicative competence, its main components (motivational, personal, cognitive, behavioral), briefly describes the criteria for the formation of communicative competence, the mechanisms of its development. The results of the analysis of communicative competence of employees who are engaged in the promotion of services within educational institutions are presented: the methods of psychodiagnosis that were used in the course of work are described and the results of the study are summarized. The work also reflects the results of evaluating the level of efficiency in the work of employees in the sphere of sales of educational services, which allowed to identify three groups of employees with high, medium and low efficiency in work. The results of the study confirmed that the effectiveness of sales staff is associated with the level of development of communicative competence.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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