SHS Web of Conf.
Volume 87, 2020International Scientific and Practical Conference “Teacher Professionalism: Psychological and Pedagogical Support of a Successful Career” (ICTP 2020)
|Number of page(s)||7|
|Published online||08 December 2020|
Professional branding of a university lecturer
1 V. I. Vernadsky Crimean Federal University, Department of Socio-pedagogical Technologies and Pedagogy of Deviant Behavior, 298600, Simferopol, Russian Federation
2 V. I. Vernadsky Crimean Federal University, Department of Foreign Philology and Methods of Teaching, 298600, Simferopol, Russian Federation
* Corresponding author: firstname.lastname@example.org
The paper is devoted to the conditions for the status raising of a modern lecturer through professional branding. The article substantiates the importance of the lecturer’s brand for his successful professional activity. The author examines new opportunities for a lecturer-scientist, that the creation of his own brand open up. The stages of development of the lecturer’s personal brand are determined.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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