SHS Web Conf.
Volume 113, 2021International Scientific and Practical Conference “Professionalism of a Teacher: Psychological and Pedagogical Support for a Successful Career” (ICTP 2021)
|Number of page(s)
|25 June 2021
Personal brand of university teachers in the Arctic regions in the context of digitalization of education
1 North-Eastern Federal University, Yakutsk, Russia
2 North-Eastern Federal University, Yakutsk, Russia
3 Arctic State Institute of Culture and Arts, Yakutsk, Russia
* Corresponding author: email@example.com
The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region. A description of the national character, mentality of the Sakha people is given for a better understanding the peculiarities of the university teacher’s brand creating in the region. The results of a sociological survey in three institutions of the republic have shown that today the understanding of the importance of developing a personal brand in the higher schools of the republic is superficial. The factors that contribute to the creation of a personal brand in the scientific and educational environment have been investigated. Recommendations for the step-by-step forming a personal brand are offered.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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