SHS Web Conf.
Volume 99, 2021International Scientific Conference “Delivering Impact in Higher Education Learning and Teaching: Enhancing Cross-Boarder Collaborations” (DIHELT 2021)
|Number of page(s)||12|
|Published online||08 March 2021|
Case-based teaching research of media management course
School of Journalism and Communication , Jiangxi Normal University, 330022 Nanchang City, Jiangxi Province, China
* Corresponding author: firstname.lastname@example.org
The Harvard case has made a profound contribution to business education around the world. The course of Media Management is about business. In order to improve its teaching efficiency, Media Management adopted case-based teaching, and integrates the question and answer teaching and the story teaching in the case-based teaching. It conducted a full course description in advance in the first two weeks of the term, introduced core concepts of media management, and then assigned research tasks for Chinese and foreign media enterprises. In the mid-stage, background,factual knowledge and conceptual knowledge were explained, related stories were integrated and case teaching and question-and-answer teaching were used to make the classroom more interesting and practical. In the mid-stage, We conducted comparative teaching for two majors, each of which has two parallel classes, One is in the presence of case-based teaching, and the other is in the traditional teaching. Results showed that case-based teaching could significantly improve students’ academic performance. And the results also demonstrated that traditional teaching could improve students’ academic performance moderately. Students in group shared their research reports at the end of the term. Students’ group research report also enriched teachers' follow-up teaching resources.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.