Analysis of social media’s online expression strategy for social hot spots based on the perspective of mass communication - Take “Bilibili” as an example

Hangzhou Normal University, Hangzhou, 310000, China

^* Corresponding author: 2727723069@qq.com

Abstract

With the rapid development of information technology on the Internet and the establishment of new online media platforms, it has played a great role in the delivery of information and the reception of content. The new media have profoundly influenced people’s lives in terms of the way they communicate, the construction of ideas and the execution of processes. This has not only enriched the ways in which news is disseminated, but has also opened up wider avenues and channels for news reporting. Since 2009, Bilibili has grown into a representative domestic secondary platform which is a high-density group of young internet users. The development and dissemination of social events that cater to the moods and emotions of young people can also serve to moderate cultural tensions to some extent, but, if used poorly, can be counterproductive. It is important to pay attention to the issue of culture, both to prevent pan-entertainment and to achieve cultural identity. In the face of online public opinion, government news media should change their previous negative attitude and adopt new and timely methods of response. The correct way to guide public opinion in hot events is a problem that the news media has to face and urgently needs to solve.