SHS Web Conf.
Volume 158, 20232nd International Academic Conference on Public Art and Human Development (ICPAHD 2022)
|Number of page(s)
|Humanities Education and Socio-Historical Development
|13 February 2023
Ergodic Process of online Cultural Consumer Behaviors in China: A complement of AIINDAS model
Art Management Department, School of Arts and Humanity, Tianjin Academy of Fine Arts, China
2 Art Education Department, School of Arts, Peking University, China
* Corresponding author: email@example.com
Introduced the concept of “ergodic theory” and “cultural omnivore”, this article takes Masters In Forbidden City—a representative documentary film—as an example, analyses online cultural consumption in China and We-Media consumer behavior from cultural studies and frame analysis perspectives. By doing case study and qualitative research, this article first suggests that although derived from popular culture, online cultural consumers can not only be seen as extensions of popular culture consumers, nor unitary sub-culture groups. Youth sub-cultural groups were supposed to be differentiated and exclusive, but nowadays they are becoming increasingly “mainstreamed” due to the development of internet enterprises and cultural omnivores. Secondly, online cultural consumers have their own decision-making and information-processing system based on virtual community culture criteria. This system distinguishes internet cultural consumer behaviors from traditional offline ones. Therefore, the model of AIINDAS may be adjusted accordingly: “investigating” can be simplified into “filtrating”, “experience” can be complicated as “ergodicity”, and accurate information can be replaced by dynamic information.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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