The Factors Affecting Students’ Satisfaction with Online Course at Guangxi Logistics Vocational and Technical College

¹ Bansomdejchaopraya Rajabhat University, Thailand
² Bansomdejchaopraya Rajabhat University, Thailand

^* Corresponding author: 76638689@qq.com

Abstract

The purposes of this research are 1) to identify the factors that influence students’ satisfaction with online courses at Guangxi Logistics Vocational and Technical College and 2) to provide guidelines for the development of online courses at the college based on the factors affecting students’ satisfaction. The population for this research primarily consists of 1600 university students enrolled at Guangxi Logistics Vocational and Technical College in China. The sample group, following Krejcie and Morgan (1970), comprised 310 students who were selected based on their participation in online courses and completion of an online survey. The research instruments used in this study include an online survey questionnaire that assessed students’ satisfaction levels across four dimensions: Course Content, Teaching Quality, Learning Experience, and Evaluation Mechanism. The statistics used to analyze the data were descriptive statistics, including mean values (M) and regression Analysis.The results of this research contribute to achieving the objectives as follows:1.Factors influencing students’ satisfaction with online courses: The study found that Teaching Quality received the highest average value (M) and ranked first, indicating that students were highly satisfied with the quality of teaching in online courses. Course Content ranked second, suggesting that it largely meets the professional development needs of students. The Learning Experience dimension ranked third, highlighting the importance of optimizing platform management and technical aspects to enhance students’ overall learning experience. The Evaluation Mechanism dimension ranked fourth, indicating that students were less satisfied with the current evaluation mechanism and desired a more scientifically designed and personalized evaluation system.2.Guidelines for the development of online courses: Based on the factors identified, the research provides valuable guidelines for the development of online courses at Guangxi Logistics Vocational and Technical College. These guidelines emphasize the importance of maintaining high teaching quality, addressing the professional development needs of students through course content, optimizing the platform management and technical aspects to enhance the learning experience, and implementing a scientifically designed and personalized evaluation system to improve student satisfaction.