SHS Web Conf.
Volume 179, 20232023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|Number of page(s)
|Social Media and Online Education Research
|14 December 2023
“Allergic to being a queen”: Exploring Platform Identity Politics in the Representation of Women in K-pop Music Videos
Nankai University, Department of Art and Design, 94 Weijin Road, Nankai District, Tianjin, China
* Corresponding author: firstname.lastname@example.org
The 2023-released music videos Allergy and Queencard by (G)I-DLE offer a cinematic reflection on the contemporary anxieties young women encounter due to beauty standards perpetuated by social media. While extensive research has primarily focused on the direct influence of social media on female identity, there has been scant exploration of these themes through the perspective of music videos. Employing the Multimodal Discourse Analysis (MDA) approach, this study examines the depiction of women in these videos, tracing their evolution from self-doubt to self-acceptance in the face of overwhelming digital influences. These narratives, enriched with symbolic imagery, accentuate the chasm between online facades and intrinsic self-worth, also spotlighting wider societal pressures. The portrayal and reception of these narratives suggest that music videos are emerging as powerful mediums for societal reflection and critique.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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